Secret deodorant is the leader in women's underarm antiperspirant. Everyone can remember the tag line: "Strong enough for a man, but pH balanced for a women." However, Secret has yet to create such an iconic spot since the 90's. Jenni Pulos, from Bravo's "Flipping Out" and "Interior Therapy" is their latest Celebrity Endorser. While she may be a hit with the Bravo crowd, her reach beyond that might be a bit lacking. Jenni has great character and a superb presence, but not I’m sure this is a dynamo spot for Secret. The once iconic brand could do better...the spot is uninspired and the celebrity alignment lacks reach and influence. We wish Jenni well, but this deal did her more favors than Secret.