State Farm continues its impressive list of Celebrity Endorsers with BJ Raji, the Green Bay Packer's nose tackle. BJ is now Aaron Rodgers' teammate on and off the field and he continues the relevance of this spot as it updates the creative, but stays true to the message. As stated in the original Celebrity Pitch Post, "Aaron Rodgers Check Yourself With State Farm," this spot does an excellent job of brand/celebrity integration with the emphasis on creating cultural relevance through celebrity qualities - allowing State Farm to continue to "own" Rodgers' touchdown dance. When Rodgers does it on the field, anyone who has seen this spot immediately thinks of the State Farm commercial which makes the endorsement deal infinitely more valuable.